Content Marketing Specialist

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Job Type:

Full Time

Location:

Fortress Hill, Hong Kong Island
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Posted:

2018-06-25

Job ID:

6753

Job Views:

291
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Job Description:

  • Develop and implement content marketing initiatives and contribute to formulate content strategy
  • Collaborate with relevant parties to define the brand/customer stories to engage target customer segments
  • Assist in copywriting for corporate collaterals, newsletters, websites and promotional materials;
  • Assist in implementing irregular above-the-line marketing plans including exhibitions and seminars through collaboration with external parties and inter-departmental liaison;
  • Able to translate complex information and ideas into intuitive and effective visuals, and to generate creative ideas for presenting marketing messages.
  • Achieve traffic target by focusing in search engine marketing (SEM) campaign, search engine optimization (SEO), Email Direct Marketing (EDM), social media or other e-channels

Job Requirements / Responsibilities:

  • Bachelor’s degree holder, preferably in Marketing, Journalism and Communications;
  • Minimum 2 years’ experience in marketing & communication;
  • Working experience in Forex and Precious Metal industry preferred;
  • Understanding of digital advertising and social media marketing in China;
  • Knowledge of online content tools in video production, HTML or Dreamweaver is an advantage;
  • Excellent written skills in English and Simplified Chinese are must;
  • Detail-minded, self-motivated, independent and able to work as a team player.

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